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  • Heather PresleyCowen

Revolutionizing Housing Solutions with the H.O.M.E. Method

Tackling Data Dilemmas to Unlock Housing Market Potential

In our quest to bridge the gap between housing needs and housing market production, a critical barrier consistently emerges: outdated and misaligned data. The H.O.M.E. Method, a groundbreaking approach developed by my team and I at Club 720, seeks to confront and correct these data discrepancies head-on. Here's how we're addressing three pervasive data problems to help communities realize their housing market potential:

1. Looking Back to Move Forward: The Retroactive Data Conundrum

Traditional housing studies often rely on historical data from sources like the US Census Bureau and American Community Survey—data that's at least a year old—to project future housing needs. While these retrospective analyses provide valuable insights, they inevitably lag behind the current market dynamics. This time gap can misguide our understanding of today's housing requirements and tomorrow's opportunities. In partnership with data experts and using our own Club 720 community wealth building platform, the H.O.M.E. Method introduces a paradigm shift by incorporating more immediate data sources and forecasting tools. By analyzing current trends and emerging patterns, we offer a forward-looking perspective that's critically needed for strategic housing development. These tools support all related sectors to the housing industry and over the next few weeks we will discuss each one.

2. The Appraisal Gap: Navigating Between Cost and Value

One of the most significant hurdles in housing development is the appraisal gap. Developers and homebuyers, alike, often face challenges securing loans for projects because traditional appraisals fail to reflect the true market potential of a property. This discrepancy arises when appraisals, based on existing comparables, do not account for the genuine demand or willingness of consumers to pay market prices. This can stagnate development, even in areas ripe for growth. The H.O.M.E. Method seeks to bridge this gap by working with financial institutions to recognize and adjust to the real market potential, facilitating more accurate and constructive appraisal practices.

3. The Need for Real-Time Data: A Dynamic Approach to Housing Strategy

The most effective housing strategies are those informed by up-to-the-minute data. Traditional approaches, guided by outdated information, often misdirect communities on what to build, where, and for whom, leading otherwise great communities to believe there's no hope that their declining population trend can ever change. The H.O.M.E. Method revolutionizes this process by leveraging real-time data through platforms like Club 720. This approach ensures that housing strategies align with current and future market demands, addressing housing types, styles, locations, square footage, finishes, price points, and rental rates. Real-time data empowers communities to make informed decisions, reducing the risks associated with housing development and enabling a proactive response to market trends.

Bridging the Gap with Innovative Solutions

By addressing these three critical data problems, the H.O.M.E. Method offers a comprehensive framework for communities to overcome the barriers to housing market production. Our goal is to not just navigate but to dismantle the hurdles that stand in the way of achieving housing market potential. Through innovative data strategies, tailored development programs, and collaborative community efforts, we're paving the way for more responsive, inclusive, and sustainable housing solutions.

In an era where the housing market is ever-evolving, the need for accurate, current, and actionable data has never been more apparent. With the H.O.M.E. Method, we're committed to transforming the way communities approach housing development—turning data dilemmas into opportunities for growth and empowerment.

Ready to learn more? Visit us at and explore how we're changing the landscape of housing development and finance. Stay connected with our journey and join the conversation on LinkedIn to share your thoughts and insights on the future of housing.

This post is just the beginning. The H.O.M.E. Method is not just a solution; it's a movement towards a more equitable, efficient, and effective housing market. Join us in this mission.

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