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The Housing Market Is Shifting — But Affordability Isn’t. Here’s What Communities Need to Know.
By Heather Presley-Cowen The latest housing numbers are in, and national headlines are calling it a buyer’s market . On the surface, that sounds like great news. More inventory. Less bidding-war chaos. A little price flexibility. But community leaders who are serious about solving their local housing shortages need to know the truth beneath the headline: The market is softening… but affordability is not improving. Demand is there… but it’s locked behind financing barriers.
Heather PresleyCowen
Nov 203 min read


From “Affordable Housing” to Making Housing Affordably: A Systemic Approach to Solving America’s Housing Crisis
Mission: B.U.I.L.D. stands for Bringing Unprecedented Innovation to Land Development When we hear the phrase “affordable housing,” most...
Heather PresleyCowen
Aug 304 min read


Beyond the Highlight Reel: The Real Work of #Swagger, The H.O.M.E. Method, and Making the Impossible Possible
We live in a world obsessed with quick wins, viral moments, and the illusion of overnight success. But if you’ve ever tried to build...
Heather PresleyCowen
May 152 min read


From Vision to Reality: The Four Phases of Realizing a Housing Dream in Northeast Indiana
The journey to solving the housing crisis is much like the journey of a homebuyer pursuing the dream of homeownership. It requires...
Heather PresleyCowen
Jun 13, 20244 min read
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