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Why Builders Still Won’t Build in 2026... And What Communities Can Do About It
Even with the calmer national forecast for 2026 (see my last blog for more on this), many local leaders are already asking the same question: “If things are stabilizing, why aren’t builders leaning in?” It’s a fair question, especially when your employers are desperate for workers, your families are desperate for affordable homes, and your community has land ready to go. But here’s the truth: Builders still won’t build - not at the price points where the need is greatest - un
Heather PresleyCowen
1 day ago3 min read


2026 Housing Market Outlook: Why Communities Must Become Their Own Market Makers
Zillow’s 2026 forecast is out, and the headline is simple: The national market is stabilizing, but local markets still won’t fix themselves. National home values are expected to rise only 1.2% , sales will tick up slightly, and rent growth will be mild. On paper, that sounds calm. But if you’re a community trying to produce homes for your workforce or compete for talent, the story underneath the forecast is something else en
Heather PresleyCowen
6 days ago4 min read


The Housing Market Is Shifting — But Affordability Isn’t. Here’s What Communities Need to Know.
By Heather Presley-Cowen The latest housing numbers are in, and national headlines are calling it a buyer’s market . On the surface, that sounds like great news. More inventory. Less bidding-war chaos. A little price flexibility. But community leaders who are serious about solving their local housing shortages need to know the truth beneath the headline: The market is softening… but affordability is not improving. Demand is there… but it’s locked behind financing barriers.
Heather PresleyCowen
Nov 203 min read


From “Affordable Housing” to Making Housing Affordably: A Systemic Approach to Solving America’s Housing Crisis
Mission: B.U.I.L.D. stands for Bringing Unprecedented Innovation to Land Development When we hear the phrase “affordable housing,” most...
Heather PresleyCowen
Aug 304 min read


Beyond the Highlight Reel: The Real Work of #Swagger, The H.O.M.E. Method, and Making the Impossible Possible
We live in a world obsessed with quick wins, viral moments, and the illusion of overnight success. But if you’ve ever tried to build...
Heather PresleyCowen
May 152 min read


From Vision to Reality: The Four Phases of Realizing a Housing Dream in Northeast Indiana
The journey to solving the housing crisis is much like the journey of a homebuyer pursuing the dream of homeownership. It requires...
Heather PresleyCowen
Jun 13, 20244 min read


Bridging the Data Divide in Housing Development
The Forward-Looking Approach to Housing Market Analysis In the quest to address the housing needs of our communities, we frequently...
Heather PresleyCowen
Apr 19, 20243 min read


Revolutionizing Housing Solutions with the H.O.M.E. Method
Tackling Data Dilemmas to Unlock Housing Market Potential In our quest to bridge the gap between housing needs and housing market...
Heather PresleyCowen
Apr 12, 20243 min read


Capital Stacking for Personal Wealth and Generous Living: The Transformative Power of Club 720
In the realm of housing and community development, "capital stacking" is a term often reserved for the complex layering of financing...
Heather PresleyCowen
Mar 21, 20242 min read


Bridging Gaps in Housing Finance: The Power of Customized Mortgage Products
In a world where the dream of homeownership remains elusive for many, banks, financial institutions, and community development...
Heather PresleyCowen
Feb 15, 20243 min read


Bridging Gaps and Building Futures: The Evolution of Club 720
In the dynamic landscape of housing and finance, Club 720 stands as a beacon of innovation and commitment. With a mission deeply rooted...
Heather PresleyCowen
Feb 8, 20243 min read


Exploring Different Capital Sources: Tailoring Your Financial Strategy
Hello, Heather here from Capital Stacker. This week, we're delving into the diverse world of capital sources, a critical topic for any...
Heather PresleyCowen
Jan 25, 20242 min read


Capital Stacking 101: The Basics of Capital Access and Equity Building
In honor of our upcoming Small-Scale Developer Initiative kickoff, I'd like to welcome you to the first installment of a new series where...
Heather PresleyCowen
Jan 18, 20242 min read


Forward Thinking: The Key to Unlocking Housing Potential in Your Community
In the realm of community development and housing solutions, there's a crucial choice every leader faces: to look back or to look ahead....
Heather PresleyCowen
Dec 21, 20233 min read


Empowered Finance: Engaging Employers in Local Housing Solutions
In our ongoing Empowered Finance series, we turn our focus to a crucial yet often underleveraged stakeholder in the housing equation –...
Heather PresleyCowen
Dec 15, 20233 min read


Revolutionizing Community Growth: How Preferred Equity Unlocks High-Potential Housing Markets
In the latest installment of our Empowered Finance series, we delve deep into the world of real estate financing. Our focus is on the...
Heather PresleyCowen
Nov 30, 20234 min read


Empowering Banks (and Financial Institutions) in Housing Development: Beyond Traditional Finance
The role of banks in community development, particularly in housing, is evolving. Traditionally seen as providers of mortgages and...
Heather PresleyCowen
Nov 22, 20236 min read


Unlocking Abundance: Embracing Empowered Finance for Community Growth
In the realm of housing and community development, the narrative has long been dominated by a dichotomy of abundance and scarcity. The...
Heather PresleyCowen
Nov 15, 20232 min read


Empowered Finance: How Nonprofits Can Forge Profitability and Innovation in Housing
In the heart of community development and service, nonprofit organizations are breaking through traditional boundaries by embracing a...
Heather PresleyCowen
Nov 7, 20232 min read


Unlocking the Potential of Residential Tax Increment Financing For Local Housing Projects
Tax Increment Financing (TIF) has long been a tool for spurring commercial and industrial development. However, its potential for...
Heather PresleyCowen
Oct 27, 20232 min read
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