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  • Heather PresleyCowen

The Secret Sauce of Successful Housing Initiatives: The Power of #Swagger

When it comes to housing initiatives, it takes more than just great ideas and funding to bring meaningful change to a community. At the core of every successful venture lies a community leader with a special set of qualities that we've defined as #swagger. In the context of the H.O.M.E. (Housing Optimization through Market Empowerment) Method, #swagger embodies the essence of leadership that turns vision into reality.

What's Possible

One of the defining traits of a leader with #swagger is their knack for understanding what's possible. These are individuals who don't merely accept the status quo but rather envision what could be. In housing, this might mean identifying new financing structures or partnerships that others haven't considered. When you know what's possible, you create a roadmap that leads to tangible results, benefiting not just one project but potentially setting a precedent for future initiatives.

Won't Settle for Less

The second hallmark of #swagger is an unwavering commitment to excellence. Leaders with this trait are not content with mediocre outcomes; they push for the best solutions, even when faced with hurdles and setbacks. In a housing context, refusing to settle for less could mean the difference between a new development that merely provides shelter and one that offers a community with long-term sustainability and quality of life.

Willing to Do What It Takes

The final element that completes the #swagger trifecta is an unwavering determination to see things through. Great leaders are not only visionary and ambitious, but they are also willing to roll up their sleeves and do the hard work. Whether it's navigating bureaucratic challenges or rallying community support, they are willing to do what it takes to make their vision come to life.

How #Swagger Benefits Housing Initiatives

All these traits synergize powerfully within the framework of the H.O.M.E Method. Leaders with #swagger have the ability to recognize the market potential, refuse to compromise on quality, and put in the necessary work to establish a sustainable housing production system. It's no coincidence that the most impactful housing initiatives are often spearheaded by leaders who exemplify these traits.


In a world where housing is a complex and often daunting challenge, leaders with #swagger provide the catalyst for change. They embody the principles of the H.O.M.E Method, ensuring that their communities don't just dream of better housing but actually achieve it.

If you're a community leader looking to make an impact, it's time to assess your own #swagger. Do you know what's possible? Are you unwilling to settle for less? Are you prepared to do what it takes? If so, you're well on your way to being a leader who can truly transform housing in your community.

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