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IDEAS & INSIGHTS · BY HEATHER PRESLEY-COWEN
The Housing
Constituency.
A conversation about housing, markets, and what communitiescan make possible.


Heather PresleyCowen
Mar 16, 2018


From Insight to Action: How Communities Operationalize Housing as Workforce Infrastructure
In Part I, we named the problem: Housing is the missing layer of employee engagement. In Part II, we clarified roles: Employers can support progress, but local governments must rebuild the housing ladder. The remaining question is the most important one: How do communities actually do this—without creating new programs, new silos, or new bureaucracy? The answer isn’t a single policy or project. It’s an operating shift. Stop Treating Housing as a Sector Start Treating It as In
Heather PresleyCowen
Mar 5


Higher Rates Didn’t “Fix” Housing Prices — and That Matters for How We Solve Affordability
When mortgage rates jumped, many people expected home prices to fall. That didn’t happen in most markets, and now we have one more strong explanation for why: mortgage rate lock. A new Harvard Joint Center for Housing Studies article highlights how homeowners with ultra-low fixed mortgage rates had a powerful incentive not to sell when rates rose. That kept existing home inventory tight and helped support prices, even while borrowing costs increased. In other words: higher r
Heather PresleyCowen
Mar 4


Rebuilding the Housing Ladder: What Employers Can’t Do—and Local Governments Must
In Part I, we explored why housing is the missing layer of employee engagement and how housing stability quietly shapes retention, productivity, and long-term workforce health. But there’s a critical truth that deserves equal attention: Employers can support housing progress, but they cannot rebuild the housing ladder. That responsibility sits squarely with local government. And until we acknowledge that distinction, well-intentioned efforts on all sides will continue to fal
Heather PresleyCowen
Feb 26


Policy Momentum Is Rising — But Housing Delivery Still Lags
The national housing conversation is heating up again. Following the recent State of the Union, the National Association of Realtors (NAR) issued a response reinforcing what most of us in housing already know: America still believes deeply in homeownership, and leaders across sectors are calling for more supply, fewer barriers, and expanded access. On the surface, that alignment is encouraging. But if we look more closely, a familiar pattern is emerging - one that communities
Heather PresleyCowen
Feb 26


Why Housing Is the Missing Layer of Employee Engagement
For years, employers have invested heavily in employee engagement. They’ve added: Wellness platforms Mental health benefits Financial literacy tools Recognition programs Flexible schedules and hybrid work And yet, many are still asking the same question: Why are our people burned out, distracted, or leaving - even when they say they like their jobs? The answer is often hiding in plain sight. Housing is the Missing Layer of Employee Engagement Engagement Doesn’t Start at Work
Heather PresleyCowen
Feb 19


Not All Housing Slowdowns Are Created Equal — And That’s the Point
Every few years, housing hits a “slowdown,” and the headlines follow a familiar script: too much supply, not enough demand, developers pulling back. But here’s the uncomfortable truth most housing conversations avoid: Not all slowdowns mean the same thing — and treating them as if they do is how communities keep repeating the same mistakes. A recent Multi-Housing News article makes this distinction clearer than most. It explains that today’s multifamily slowdown falls into t
Heather PresleyCowen
Feb 12


Innovation vs. Delivery Capacity — Why New Ideas Alone Don’t Build Homes
In housing, we often talk about innovation as if it’s the solution. New construction methods. New materials. New financing tools. New policy ideas. And innovation does matter. But one of the most important lessons we’ve learned in real communities is this: Innovation without delivery capacity doesn’t solve the housing problem — it delays it. Why Innovation Is So Attractive When communities are stuck, innovation feels hopeful. It promises: faster timelines lower costs modern
Heather PresleyCowen
Feb 5


The Broken Housing Ladder Is the Load-Bearing Beam
After I spoke at ULI Trends 2026 earlier this week, a leader from the Metropolitan Indianapolis Board of Realtors pulled me aside and said something that stopped me in my tracks: “What you described is exactly what we’ve been saying for a while.” It was affirming and also clarifying. Because when planners, housing strategists, and Realtors are all naming the same problem, it’s no longer a matter of ideology or opinion. It’s a system failure hiding in plain sight. That’s why a
Heather PresleyCowen
Jan 24


The Buyer Pipeline Is the Project — Why Demand Activation Is the Missing Link in Housing Production
For decades, housing conversations have focused almost entirely on supply. More units. More density. More developers. More incentives. And yet, even when land is assembled, zoning is fixed, and financing is lined up, projects still stall. The missing piece is not always supply. The missing piece is demand that’s been activated, prepared, and aligned. In other words: The buyer pipeline isn’t a byproduct of housing production. It is the project. Why “Build It and They Will Com
Heather PresleyCowen
Jan 22
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