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The Evolution of the Club 720 Ecosystem

From a local idea to a national movement powered by market empowerment.

Phase 1: Recognizing the System Gaps

Heather Presley-Cowen began her career in local and state government, managing federal housing programs and navigating the bureaucracy that so often stalls progress. Her “aha moment” came when she realized that plans alone don’t produce housing, systems do.

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She observed a consistent gap: communities had data, plans, and even funding, but lacked the infrastructure to align partners, activate demand, and move to production. That’s where the vision for a new ecosystem began.

Phase 2: The Birth of the H.O.M.E. Method

Rather than build a workaround, Heather created a system that works with local partners—one that could harmonize the messy parts of the housing ecosystem and move markets forward.

Thus, the H.O.M.E. Method was born:

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Housing Optimization through Market Empowerment

A five-phase, Six Step system designed to turn local housing potential into real units, while building wealth and leadership along the way.

Phase 3: The First Hub — The Housing Resource Hub

In 2020, Heather co-founded the first prototype of the system—the Housing Resource Hub—in partnership with the High Performance Government Network in Northeast Indiana. This nonprofit became a real-world testing lab for the H.O.M.E. Method, supporting catalyst projects and helping local leaders become system navigators.

 

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www.yourhousingresource.org

The Hub proved that when communities are equipped with the right tools, coaching, and confidence, they can shift from planning to production—even on impossible sites.

Phase 4: Club 720 — The Digital Operating System

As the Method matured, it needed a way to track people, not just units. That’s when Heather built Club 720, a mobile app and SaaS platform designed to:

  • Match renters and buyers with financing tools, coaching, and listings

  • Track user progress (credit score, readiness, referrals)

  • Offer a Partner Panel for Hubs, lenders, and realtors to collaborate in real time

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Think of it as the Amazon of housing finance with tools for governments, developers, and residents alike.

Phase 5: Mission BUILD — Tackling the “Impossible Projects”

Some sites needed more than a good plan—they needed a master developer who could stack capital, align phases, and normalize new housing types.

 

Heather launched Mission BUILD, a for-profit JV entity that:

  • Acts as a managed service provider for Optimizers (Club 720 Hubs) during predevelopment

  • Serves as a co-developer or owner’s rep

  • Trains new builders and subs through real projects

  • Normalizes missing-middle price points through catalyst projects

Phase 6: Club 720 Hubs & the Network Expansion

To scale impact, Heather began training and certifying new Club 720 Hubs - local nonprofits, EDCs, and regional leaders who could become Optimizers in their own markets.

 

Each Hub:

  • Goes through the Planner on Demand cohort

  • Becomes licensed to use the H.O.M.E. Method and Club 720 tools

  • Supports local demand activation and capital stacking

  • Sits in the Club 720 Admin Panel and collaborates with other Hubs

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Thrive West Central  Housing Resource Hub

The second Hub launched in partnership with Thrive West Central in Indiana. Many more are now in formation.

Phase 7: Full Ecosystem Alignment

Today, the Club 720 ecosystem includes:

  • CapitalStacker.com — The thought leadership and training home for the Method

  • Club720.org — The demand activation and partner coordination platform

  • YourHousingResource.org — The Hub network and Planner on Demand home

  • MissionBuild.co — The production engine for hard-to-develop sites

  • The Club 720 App — Available nationwide, growing daily with new users, lenders, and partners

 

Together, they form a system that communities can plug into, adapt, and sustain, giving them the power to transform their housing landscape from the inside out.

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